Unconscious bias is when we all make decisions based on our previous experiences, our own personal deep-rooted beliefs, thought patterns, interpretations or assumptions, and we are not conscious that we are actually doing it. Unconscious bias can also arise from our existing well-learned cultural stereotypes that we believe about a social category from race to gender, religion to occupations or sexual identity.
We identify two types of biases: explicit bias (Devine, 1989) which is the most familiar type of bias that reflects a consciously endorsed personal belief about a particular group of people, and implicit bias that is our stereotype-based unintentional assumptions about a group that crops up when we judge an individual member of that group. In reality, researchers have been able to identify more than 150 bias types ranging from gender bias, affinity, confirmation or beauty bias.
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