Content Creation

FOW Insights

The Wellbeing @ Work Events are one-day conferences in Dubai, Edinburgh, San Francisco and London for HR professionals, business leaders and consultants. Our media partnership aim to bring greater publicity and further the reach of the event series.


The Wellbeing at Work Event provides a forum for businesses to hear, meet and discuss wellbeing initiatives with leading experts and practitioners to equip businesses with the tools to introduce or improve wellbeing programmes in the workplace. Corporate wellness is helping organisations to attract and retain talent, reduce absenteeism and create happier and healthy workplaces.

The Challenge

Event organisation has always been a challenging, but, with the right approach, rewarding business area. How conferences can build up such reputation like the Fringe Festival or the Web Summit? There are three, at least, core components for achieving ultimate success: building up a strong social status, delivering quality content, and keeping this activity up for a long period of time. 

The Wellbeing at Work Event series, organised by Sonas Events, an innovative and forward thinker group of professionals, is on a good start, after its first meeting in London, in establishing its status and reputation on the workplace and wellbeing conference calendar. Obviously, we felt excited about the possiblitiy to working together with the Wellbeing at Work Event team and, ultimately, contributing to its mission in becoming a well-established forum for professionals committed to creating an engaged, productive and healthy workforce.

Adding to the mounting pressure is the fact that this chain of events is organised in some of the most competitive business environments in the world: London, Dubai and San Francisco. Hence, having an influence on, and creating a meaningful connection with, a hard-to-reach international B2B audience (HR, Diversity, Health and Wellbeing, Facility Managers) require careful planning, intense collaboration and laser-focused implementation. 

Our Approach: content, content and more quality content

Every blog post or podcast we produce must be able to convey complex information into engaging and thought-provoking content. Therefore, our approach is based on supporting the Wellbeing at Work Event with a mix of multi-media and real-time social media engagement. These activities include: pre-planning activities (blogging and promotion), talking to and tapping into the insight of thought-leaders (podcast interviews with key influencers), and implementing real-time engagement (vlogging, live-blogging, social media).

Are you interested in attending one of the conferences near to you? For more information visit the Wellbeing at Work Event page.

FOW Insights hired us for Content Creation

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