As official communication partner, for the second consecutive year, we provide content for Europe’s largest exhibition for Human Resources, the Zukunft Personal.
Prior to the event we prepared podcast interviews with some of the key-note speakers and at the expo we recorded thought-provoking videos for the WorkLife HUB TV with experts, opinion leaders and influential companies. We linked the content and Blog articles to the Arbeiten 4.0 (work 4.0, employee experience) initiative of the German government, one of the key sponsors of the HRM Expo.
With thousands of readers, listeners and Youtube viewers we reached out to key influencers, attracted similar blogging pages, and maximised the social media impact presence of the HRM Expo.
What did we achieve? We generated discussions and created a framework for people to connect and engage. Our work contributed to reaching out to new markets and untapped industry groups attracting a record number of visitors (18.000) in 2016. Also, by providing high-quality content we helped the organisers to overcome some common objection points potential attendees and sponsors would have.